One of the most popular ways to advertise nowadays is through the use of TV monitors. In many buildings and establishments, monitors are hung over unutilised walls like the wall between two elevator doors, or in bus stations, or made to stand in any free space where you can use a TV display stand. Traditionally, people would just hang a poster, instead of a TV or a monitor. But there’s a lot of advantages when using a monitor for TV for advertising instead, for example:
- TVs and monitors take up smaller spaces than traditional means of advertising. You can shrink your tarpaulin poster but that will reduce the poster’s visibility, coherency, and the amount of information you can put into a poster. However, a TV ad has all the info you want to broadcast no matter what the size of the monitor. If you use a TV, there could even be sound that can help people understand your ad better via a narrator explaining your ad.
- TVs and monitors are eye-catching. This is because TV ads are usually not static and can be used in a variety of ways to catch people’s attention other than just using the ads. If you’re using a TV or if the monitor can produce sound, you can, for example, run the daily news show and replace the ads during breaks with your own, or run your ads alongside the show. Another creative way to catch people’s attention is to turn your monitor into a clock.
- You can run a lot of TV ads one after the other all day. You can also easily run ads for different products, even for other companies. Unlike traditional posters and ads where you have to print a different ad for a different product you may just upload a new digital ad immediately after getting it finished. This could potentially save you more money.
- Digital advertising could save you more money. As said before, unlike traditional advertisements that need you to print new ads every time there is a new product, with digital ads, you’ll only need to have one video file of a new ad and this can either be uploaded or transmitted to all the displays via a network or the internet by using a computer.
Take advantage of newer technologies that make advertising faster and cheaper to help your business grow. It has been proven time and again that those businesses that follow the technological trends and keep up with them benefit more than those that don’t. Advertising means getting the word about your products out there. It’s communication between you and the customer. And those who can communicate better win.