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The ultimate boon for the companies today is effective and efficient marketing. The idea of devising an out of the box strategy keeps us …

The technology has changed the dynamics in which the business operated. The paradigm approaches adopted by the business have been altered as the result …

The advent of technology has transformed the world into a global village. The increased span of the activities globally has expanded where the geographical …

According to Bachus & Schanker, there are over 6 million accidents on American roads annually. With more and more drivers on the road than …

Introduction Social Media has become a part of our everyday lives.  However, when it comes to the business world, how do we know we …