The ultimate boon for the companies today is effective and efficient marketing. The idea of devising an out of the box strategy keeps us biting our nails. We are constantly struggling to lay out a plan that captivates the audience interest, makes them involved and increases the prospect of making a purchase, a prime concern of the startup organizations. It can simply be a carefree day, where no thoughts of marketing are being attended and you are sipping on the fresh lemonade, and certainly, out of the blue, you get the most awe-striking idea for your startup marketing. Great marketing ideas result from the constant background work that has been done on it. Practicing as a marketing strategist in the industry for the last 8 years, I have learned the following things which the new initiated venture must consider for promotion:
- Exploit Social Media:
The exposure provided by social media is unmatched. The advent of social media and constant connectivity of the individuals has allowed the businesses to make use of this opportunity to the fullest. Various ads can be posted on it, and it could be linked to the company website directly to lead the customers to it. A scheme could be introduced and a discount offer can be placed on these platforms which captivate the attention of the audience and increase the sales prospects. In addition, LinkedIn can be utilized for building professional connections to give the startup the boost it needs.
- Marketing through email
Though old, a gem of a strategy. The digitalized world keeps the individual connected online, which can be used for the benefit of the company. It has been found that 40% of the purchases made by the individuals are through the link provided to them in an email, surprising right? Email marketing allows us to promote the product through disseminating the videos, photos, deals and more with the customers which keeps them aware of the latest deals and discounts.
- Promotion through a blog
Blogging industry is expanding and so its integration in the consumer life. Thousands of consumers who rely on the information catered to them through blogs. It impacts the decision related to the utilization of the offered service. The startup ventures need to be persistent with the posting along with the update as well in order to truly benefit from it.
- Use of multimedia
Visuals are important for captivating the attention of the audience. Individuals get the best idea through visuals about how to use when to use, what is the procedure for its attainment and more. Videos should be devised in accordance with the industry and with regard to the customers need. Also integrating it with the link, allows them to view the website and increase the probability of making a purchase.
- Search Engine Optimized Website
Individuals have kissed those days goodbye when the dictionary was a major concern. The world today is all about Google, a gigantic database which holds the answer to our all queries. Therefore, make the website of the company SEO optimized. By doing so, whenever the customer types the service name you provisioned, your website will rank high, increasing the sales earned.
- Use Press releases
Producing an introductory press release helps to make the market aware of your advent. It delivers the all the answers and the worthiness of the company services which assist individuals in making the desired results. It is a tool for gaining publicity in the market and that too free.
- Market in groups and community
The group and community marketing is one of the most notorious promotional tactic utilized. Being active in the relevant community increases the prospect of sales which assist in the improvement of sales. Establishment of positive relationship within these helps in amplifying the sales generated.
Wrapping it up
Back in the early days, there was no presence of social media or online channels which can be exploited. However, today there are plenty options and choices available to the marketers to make use of the online bevy by being creative and persistence. Implementing the highlighted strategies will get you the consumer attention and perhaps similar sales that you desire.
About the Author:-
Nida Amber is a professional writer from Dubai, Her reading pattern also developed her interest for writing and from that tip, she decisive to offer best dissertation proposal writing service in Dubai. She exists amongst top academic writers therefore students avail her writing services.