Tradeshows are traditional ways to market our products and service. This marketing platform has been around for many centuries and during the Middle Ages, trade fairs were held in busy trade centers and cities. Even so, tradeshow veterans could still make a number of mistakes that can reduce their marketing effectiveness. There are a number of problems that are associated with tradeshow activities. As an example, the marketing team could be assigned with limited budget or they could suffer from recent budget cuts. In this case, we should use our available financial resources at the highest possible effectiveness. As an example, we could reuse existing booth materials and refurbish it with new “Wow” elements. When having limited resources, we often need to become more creative. With the available money in the wallet, we should be able to increase attention. We shouldn’t let attendees know that we are suffering budget cuts.
Interesting tradeshow elements could speak volumes about the quality of our product and the professionalism of our company. It is a good idea if we have modular elements in the exhibit, that can be replaced easily without spending a lot of money. This should make our booth become very cost effective and we should be able to obtain multiple uses out of it. In order to maintain consistency between tradeshows, we should be able to maintain a similar look and feel. Some tradeshows are bigger, while others are smaller; so we should be able to choose what elements that we could incorporate in a tradeshow. Modularity allows us to change worn out or damaged elements, keeping our exhibits at tip top shape without spending a lot of money. Modular exhibit elements are usually lighter and can be easily updated. In fact, it’s possible to create an entirely new design without making a big purchase. Because modular exhibits can be disassembled, the shipping process is also easier and cheaper.
Again, we should focus more on flexibility and creativity. We should be aware that the tradeshow event can be quite limited and short. So, time is very valuable. In order to make us become more prepared, we should perform exercise sessions to make sure that the exhibit elements can be installed and completed in a short time. We should also be able to dismantle the exhibit elements properly, so there’s no damage that’s caused and we are able to reuse them in future tradeshow events The identity of our company may evolve over time and this could be represented with changes in exhibit elements. Modular design will allow us to replace one or a few elements to make sure that they stay relevant with our current values. We should ensure that we have unparalleled versatility, which can enhance tradeshow performance, while reducing bot back-end and front-end costs. Modular design is effective for tradeshow activities, compared to standard, traditional displays. Our exhibition activities should provide excellent return on investment. There must be significant increase in sales and revenue after a series of tradeshow activities.